Paranjape Schemes’ Athashri turns 25, marking a journey of resilience and its role in shaping India’s senior living narrative

Pune,
Maharashtra 15^th April 2026  :  Paranjape Schemes (Construction) Pvt. Ltd.,
a legacy developer known for pioneering new-age residential formats, marks 25
years of Athashri, its senior living initiative that has played
a defining role in shaping how ageing is perceived in India. At a time when
organised senior living was still met with hesitation, Athashri introduced a
new way of thinking one that placed dignity, independence, and community at the
center of everyday living, gradually contributing to a broader shift in the
country’s senior living narrative.

Today,
the Athashri platform spans close to 16 senior living communities, supporting
over 3000 seniors across multiple cities, making it one of the most established
senior living ecosystems in India. With thousands of residential units
delivered under the Athashri brand, the platform reflects both the scale of
demand and the growing acceptance of organised senior living in the country.

Marking
25 years, Athashri reflects a journey where what began as an early concept has
evolved into a platform that has created long-term community impact. The
milestone goes beyond the passage of years, capturing the impact of a model
that has helped redefine how senior living is experienced in India. To
commemorate this journey, Paranjape Schemes will host a special gathering on
April 18, 2026, at Buntara Bhavan, Baner Road, Pune, bringing together
residents, partners, and stakeholders. The event will begin with an opening
address setting the context for Athashri’s journey and the evolution of senior
living in India, followed by a keynote by Shashank Paranjape-MD Paranjape
Schemes Construction Limited, who will share a personal and reflective
perspective on its origin, intent, and growth over the years. The day will
bring together stories and milestones, with a key highlight being the
felicitation of senior residents recognising their journeys and contributions

Reflecting
on this journey Shashank Paranjape, Managing Director, Paranjape Schemes
Construction Private Limited., said” Athashri’s journey as something
that began not as a structured project, but as a simple conversation an idea to
create a space where ageing is not defined by restriction, but by comfort,
dignity, and a true sense of living. What started as an intent to build a
supportive environment gradually evolved into a community that feels like home
rather than an institution. Today, as Athashri completes 25 years, it stands as
a testament to that original thought one that placed people, their emotions,
and their everyday experiences at the center of its philosophy

Adding
to this, Amit Paranjape, Director, Business Development, Paranjape Schemes
Construction Private Limited., shared, “The evolution of senior living
reflects a much larger societal shift. As the need grows, so does the
responsibility to expand thoughtfully ensuring that communities are not just
built, but nurtured. Athashri’s journey continues to guide how we approach this
next phase of growth, with a clear focus on scale, relevance, and long-term
impact.”

Over
the years, senior living in India has seen a clear shift from being viewed as a
reluctant necessity to becoming a more conscious lifestyle choice, driven by
changing family dynamics, longer life spans, and a growing desire among seniors
to live actively and independently. This shift is also part of the larger rise
of the silver economy, where the needs and aspirations of an ageing population
are beginning to shape new ways of living. Within this, Athashri has remained
at the forefront not just as an early mover, but as a steady presence in how
the category has evolved, building communities that respond to both the
emotional and practical needs of residents.

From being a pioneering
idea to becoming a defining force in India’s senior living landscape, Athashri
stands as a testament to how foresight, consistency, and community-first
thinking can reshape an entire segment. What began as a forward-looking idea has
today become a defining part of the housing narrative, reinforcing that senior
living is not about slowing down, but about living with dignity, purpose, and
connection.

About Paranjape Schemes
Construction Private Limited

Paranjape Schemes
(Construction) Ltd. (PSCL), established in 1989 in Pune, is one of India’s
leading real estate developers with over 35 years of legacy. The company has
delivered 200+ residential and commercial projects across nine cities including
Pune, Mumbai, Bengaluru, and Vadodara, spanning over 20 million sq. ft. of
development and serving more than 75,000 residents. Over the decades, PSCL has
built a strong reputation for timely delivery, quality construction, and
enduring customer relationships.

PSCL is widely recognised
for pioneering large-scale integrated townships such as Blue Ridge and Forest
Trails master-planned environments that seamlessly integrate housing, social
infrastructure, open spaces, recreational amenities, retail, and community
facilities. These developments are designed as self-sustained ecosystems that
foster connectivity, convenience, and community living.

Beyond mainstream
residential and commercial real estate, the company has led the way in
purpose-driven living formats, including Athashri (senior living communities),
Aastha (assisted living), and Swaniketan, India’s first residential ecosystem
designed for differently-abled individuals and their families. Through these
initiatives, PSCL reinforces its philosophy of “Building for All,” with a
continued commitment to inclusive, sustainable, and future-ready communities
under the leadership of Shashank Paranjape and the second generation of the
organisation.