Strength in Motion: BMW Group India’s ‘Women Power Drive’ to bring together a wave of women trailblazers

BMW, MINI and BMW Motorrad women customers to unite
as one strong community, celebrating passion for the road and power to lead.

Nationwide drives and rides across 20 cities.

 Gurugram : BMW Group
India is thrilled to announce ‘Women Power Drive’ 2026, an unprecedented
pan-India initiative that will unite women customers from BMW, MINI, and BMW
Motorrad on 7 March 2026. Held in recognition of International Women’s Day, the
event will honour the strength, passion, and unstoppable spirit of women and
love for their machines. 

Mr. Hardeep Singh Brar, President and CEO, BMW Group
India, said, “The Women Power Drive is a celebration of the incredible passion,
confidence, and excellence that women bring to life. We are proud to unite our
BMW, MINI, and BMW Motorrad communities across India in one single expression
of solidarity. This initiative is aimed at nurturing an inclusive community
where women are distinguished not only as drivers and riders but as pioneers
and changemakers. We look forward to seeing this powerful movement inspire and
connect women across the nation.”

Women customers interested to become part of this
one-of-a-kind event can register at their nearest BMW, MINI or BMW Motorrad
dealership.

As part of the drive, participants will also indulge
in a series of curated experiences designed to engage and enjoy, from artisanal
food workshops and wellness sessions to beauty and styling activities and
expert talks on personal branding, confidence, and nutrition.

The initiative underscores BMW Group’s promise of
delivering a luxurious experience and emotional resonance at every touchpoint.
Women Power Drive 2026 promises to be a milestone event with more than 1,000
women expected to participate.

If you have any queries, please contact:

BMW Group India

Richa Sharma, Press and Corporate Affairs

Cell: +91 99100 22148; Email: Richa.Sharma@bmw.in

Satchit Gayakwad, Press and Corporate Affairs

Cell: +91 95607 25900; Email: Satchit.Gayakwad@bmw.in

Internet: www.bmw.in

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