PARIKH GROUP LAUNCHES ‘PLATINUM PARK – JOURNEY TO BIG LIVING’ IN VIRAR WEST; HOSTS INDUSTRY PANEL ON BUYER BEHAVIOUR IN VASAI–VIRAR

Mumbai,
06 March 2026 : Parikh Group
has launched its latest residential development, Platinum Park, in Virar
West, marking the occasion with the unveiling of the project’s sample flat in
the presence of over 500 channel partners.

The
launch was complemented by a focused industry panel discussion titled “Buyer
Behaviour in Vasai–Virar: The Next Growth Chapter”, positioning the event
as both a project showcase and a broader dialogue on the structural shifts
shaping demand in the extended western suburbs.

Platinum
Park offers thoughtfully planned 1 and 2-BHK residences designed around layout
efficiency and practical pricing, catering primarily to the region’s growing
end-user base. The project reflects sustained housing absorption in Virar West,
driven by established rail connectivity, ongoing infrastructure upgrades and
relative affordability compared to core suburban markets.

The
sample flat showcase enabled channel partners to assess planning optimization,
usable carpet areas and overall product-market alignment. The participation of
over 500 channel partners underscored continued engagement within the
micro-market and early confidence in the development.

The
“Walk the Plan” showcase enabled channel partners to physically
experience the apartment layouts at scale, allowing them to assess planning
efficiency, usable carpet areas and spatial flow firsthand. By walking through
the marked floor layouts, attendees were able to better understand the
configuration and functionality of the homes, offering a practical perspective
on the project’s design approach. The participation of over 500 channel
partners underscored continued engagement within the micro-market and early
confidence in the development.

Industry
Panel: Mapping the Next Growth Phase

The
panel discussion highlighted key structural trends redefining the Vasai–Virar
residential ecosystem, including:

●       
A decisive shift from speculative buying
toward long-term end-use ownership

●       
Strong and consistent demand for efficiently
configured 1 & 2 BHK residences

●       
Increasing buyer scrutiny around layout optimization,
space utility and liveability

●       
Stabilizing suburban absorption patterns
supported by infrastructure momentum

The
discussion reinforced the view that Virar West is gradually transitioning from
being perceived purely as an affordability destination to emerging as a
structured and infrastructure-backed residential growth corridor.

Speaking
at the launch, Dhruv Parikh, Director, Parikh Group, said, “Markets
like Vasai–Virar are no longer defined solely by price. We are witnessing more
informed buyers who evaluate connectivity, space efficiency and long-term
usability before making decisions. Platinum Park has been conceptualized in
response to these evolving expectations. Sustainable growth in suburban markets
comes from aligning product strategy with genuine end-user demand. The scale of
participation at this event reflects both trade confidence and the region’s
continued momentum.”

As
Virar West enters its next phase of residential evolution, Platinum Park
reflects Parikh Group’s calibrated approach to suburban development, aligning
product planning, pricing discipline and long-term demand fundamentals with
infrastructure-led growth.

About
Parikh Group

Founded
by Pankaj Parikh, Parikh Group is a Mumbai-based real estate developer
with over three decades of experience in residential construction and
development across suburban Mumbai. The Group has delivered more than 28
projects independently and through joint ventures, establishing a sustained
presence in key micro-markets including Malad and Virar.

The
company’s development philosophy centres on practical planning, transparent
processes and execution continuity across market cycles. With a focus on mid-segment
residential demand within growth-driven suburban corridors of the Mumbai
Metropolitan Region, Parikh Group maintains long-standing relationships with
channel partners and adopts a measured expansion strategy backed by on-ground
experience and market-aligned product positioning.