Ledure Lightings Limited Launches New TVC Campaign with Brand Ambassador Ranbir Kapoor

National, March 14, 2025 : Ledure Lightings
Limited, one of India’s fastest-growing lighting brands, launched its new
Television Commercial (TVC) with brand ambassador Ranbir Kapoor, to shape a new
cultural conversation around the transformative power of light. This marks a
defining moment for the brand as it moves beyond product communication.

The campaign reflects upon a powerful consumer truth where people are
found to invest heavily in interiors, decor, furniture etc., overlooking the
single element that ties it all together: lighting. Embedded around the key
message- “Lights Change, Toh Vibe Change”, the TVC highlights the
importance of right choice of lights in transforming spaces.

The TVC features Ranbir as ‘The Vibologist’ — a quirky,
authoritative character who has the power to hear and feel inanimate objects.
Utilising his power he audits living spaces and diagnoses lighting problems
with wit and flair. Through dark corners, harsh shadows, and mood-killing
illumination, the film dramatises how poor lighting causes genuine emotional
distress- and how switching to Ledure instantly solves the problem.

Sharing his vision for Ledure’s next growth
chapter, Ankit Gupta, Director, Ledure Lightings Limited emphasized the
strategic-shift from product-led storytelling to connecting emotionally with
the consumers through their new TVC campaign. He highlighted “Lighting
plays a crucial role in giving a space the right character and identity it
truly owns, however, this remains the most ignored part while planning a home
or any commercial space. Before any innovation in the industry, incandescent
lamps and Compact Fluorescent Lamp (CFL) were commonly used to illuminate
spaces leaving very limited scope to explore and experiment.”

Further stressing on the campaign variables, Ankit
mentioned the TVC tagline ‘Lights Change, Toh Vibe Change’, triggering
the unavoidable question about the role of perfect lighting helping transform
spaces and Ranbir’s contagious energy & ability to combine humour with
relatability turning concepts into reality. With a firm belief to fundamentally
shift how Indian consumers approach lighting decisions, Ankit highlights
Ledure’s role in redefining the industry and shaping lifestyles.

The campaign showcases multiple real-life use cases — from living rooms
and bedrooms to bathrooms, and lounge spaces — exhibiting how Ledure’s wide
range of accent lights, profile lights, and mood-setting solutions delivers
transformative results across every space. Ledure’s products pivot on
cutting-edge LED technology, energy efficiency, and ease of installation
offering consumers an aesthetic upgrade and a conscious investment in quality
and sustainability.

Cementing its position as the definitive authority in modern,
mood-driven lighting solutions, Ledure Lightings Limited will further work
towards building awareness campaigns, planning expansion and engaging in
industry networking. Consumers are invited to experience the transformation
firsthand. As Ledure says — LEDURE it. Fix your vibe, instantly.

About Ledure Lightings Limited

Established in 2014, Ledure Lightings Limited is one of India’s
fastest-growing lighting brands, offering a wide range of high-quality,
energy-efficient, and innovative lighting & electrical solutions for homes,
offices, and commercial spaces. With an expansive product portfolio ranging
from LED lighting solutions to wires, switches, switchgears and other
accessories, Ledure has established itself as a brand of innovation,
reliability, and quality in the lighting industry.

Ledure’s journey and success are deeply rooted in three core principles
of quality, delivery, and value for money. The NABL-accredited laboratory,
state-of-the-art Research & Development department, comprising highly
skilled professionals, are all dedicated to creating eco-friendly, high-CRI
(Color Rendering Index) products that ensure uncompromising quality, prioritize
consumer satisfaction and environmental sustainability.

Supported by a robust distribution network across India, Ledure
continues to strengthen its growth trajectory and market strategy. With an
unwavering mission to illuminate homes and transform spaces—both commercial and
residential—Ledure Lightings Limited continues to solidify its position as a
comprehensive lighting solutions provider, setting new standards in the
industry.