Kissht Partners with Scrapshala for Eco Friendly Holi Colours

Mumbai :
Digital lending platform Kissht celebrated Holi this year with a meaningful
blend of sustainability and community engagement through its festive
initiative, “Zindagi Ke Rang, Kissht Ke Sang.” As part of the campaign, Kissht
partnered with sustainability focused social enterprise Scrapshala to source
eco friendly, plant based Holi colours that were distributed to customers
across the company’s Loan Against Property (LAP) branch network.

The
initiative combined festive celebration with environmental consciousness.
Employees across Kissht’s LAP branches distributed the natural colours to
customers as a gesture of appreciation and festive goodwill, extending the
spirit of Holi beyond the workplace and into the communities the company
serves.

Kissht’s Loan Against Property
(LAP) network plays a key role in the company’s secured lending strategy. The
platform launched its digital Loan Against Property offering to provide
customers and small business owners access to larger ticket credit backed by
residential, commercial, or plot properties, with faster approvals enabled by
technology driven verification processes.

Unlike
traditional mortgage lending, the digital first model simplifies the process
with minimal documentation and faster turnaround times, allowing borrowers to
unlock the value of their property while continuing to retain ownership. The
offering is designed to support a range of financial needs including business
expansion, working capital requirements, education, medical expenses, or other
major life milestones.

With
its growing LAP branch network, Kissht aims to bring this secured lending
product closer to customers across key markets while combining digital
underwriting with on ground support and customer engagement.

The
collaboration also reflects the broader philosophy of the Kissht founders, who
have consistently emphasised building a fintech platform that balances
innovation with responsibility and community engagement. By partnering with
organisations that promote sustainable practices and artisan livelihoods, the
Kissht founders aim to ensure that celebrations also create meaningful social
impact.

Scrapshala,
a Varanasi based social enterprise, is known for its work in sustainability and
circular design. The organisation focuses on upcycling materials and creating
environmentally conscious products while supporting artisan communities,
particularly women artisans. Its natural Holi colours are handcrafted using
plant based ingredients rooted in traditional Indian practices, offering a safe
and eco friendly alternative to chemical based colours.

Speaking
about the collaboration, Shikha Shah, Founder of Scrapshala, said:

“At
Scrapshala, we have always believed that celebrations can be joyful without
harming the planet. Our natural Holi colors are rooted in Indian tradition,
handcrafted with care, and made using plant based ingredients that are safe for
both people and the environment.

We
are delighted to collaborate with Kissht for their Holi activation, ‘Zindagi Ke
Rang Kissht Ke Sang.’ Through this initiative, every pack of eco friendly
gulaal distributed is not just adding color to someone’s celebration but also
supporting women artisans, promoting conscious consumption, and reducing
chemical pollution.

When
responsible brands come together, festivals become more meaningful for communities,
for customers, and for the planet.”

Through
the campaign, Kissht aimed to bring together festive joy and sustainability
while strengthening connections with its customers. By distributing eco
friendly colours sourced from Scrapshala, the initiative highlighted the
importance of conscious choices during festivals that traditionally see
widespread use of chemical based colours.

The
campaign also reflects a growing emphasis within the organisation on
integrating social responsibility into customer engagement initiatives. The
Kissht founders have frequently highlighted the importance of building a
financial services platform that is not only technologically advanced but also
mindful of its broader impact on communities and the environment.

For
customers visiting Kissht’s LAP branches during the festive period, the
initiative added an unexpected and thoughtful element to the Holi celebrations.
The eco friendly colours served both as a festive gesture and as a reminder
that celebrations can be vibrant while still being environmentally responsible.

By
partnering with Scrapshala, Kissht also contributed to supporting artisan
livelihoods and promoting sustainable production practices. The colours used in
the campaign are handcrafted by artisan communities, creating economic
opportunities while encouraging environmentally conscious consumption.

As
India’s fintech ecosystem continues to grow, the Kissht founders remain focused
on building a platform that combines technology, responsible lending, and
community engagement. Initiatives such as “Zindagi Ke Rang, Kissht Ke Sang”
reflect that broader vision where business growth is complemented by efforts
that positively impact customers, communities, and the environment.