National,
March 9, 2026 : On the occasion of International Women’s Day,
Kisna Diamond and Gold Jewellery 
chose to mark the moment with a thoughtful and innovative tribute to
womanhood, changing its name to ‘Radha Diamond and Gold Jewellery’ for a
day  in honour of the strength,
compassion, grace and resilience that women embody.

The
name Radha was invoked as a timeless expression of feminine strength,
dignity and nurturing power. It reflects the quiet courage, empathy and
steadfast presence that women bring to families, communities and society.
Through this gesture, the brand paid homage to women, whose influence continues
to inspire and shape lives.

To
achieve this remarkable and never seen before initiative, Kisna showrooms took
a distinctive Radha-themed look on March 8, visually bringing to life the
spirit of wisdom, strength and grace that Radha symbolises. This transformation
marked the beginning of an integrated campaign spanning print, retail, and
digital touchpoints, with the womanhood identity reflected across brand
communication as well as in-store expressions. Across locations, Kisna hosted
Women’s Day engagements dedicated to honouring women and acknowledging their
invaluable role in everyday life. Reflecting this sentiment internally, store
teams wore name badges recognizing the most important woman in their lives,
paying tribute to the mothers, daughters, sisters, partners, and mentors who
guide and inspire them.

Speaking
about the initiative, Ghanshyam Dholakia, Founder & Managing Director,
Hari Krishna Group and KISNA Diamond and Gold Jewellery, said, “Women shape
our lives in the most profound ways, often guiding families, relationships and
communities with quiet strength and grace. By changing our name to Radha
Diamond and Gold Jewellery, we wanted to create a meaningful gesture that
honours the spirit of womanhood and acknowledges the countless women who
inspire us every day.”

Through
this initiative, Kisna sought to move beyond conventional Women’s Day
celebrations, offering a gesture that acknowledges the enduring strength,
compassion and influence of women. By embracing the name Radha for a day, the
brand reinforced its commitment to recognising the women whose presence shapes
families, communities and everyday moments of life.

The
campaign was well received and appreciated by all across the nation through
social media and at the store.

About
KISNA Diamond & Gold Jewellery

Launched
in 2005, KISNA is the flagship diamond and gold jewellery brand from the Hari
Krishna Group. With its vision of Har Ghar KISNA, the brand has built a strong
nationwide presence with over 1,500 shop-in-shop outlets and 130+ exclusive
showrooms across India. KISNA offers an unmatched portfolio of unique designs
through ethical sourcing of diamonds from mines to market. KISNA’s wide range
of products includes Rings, Earrings, Pendants, Mangalsutras, Necklaces,
Bangles, Bracelets, Nose Pins inclusive men’s jewellery in 9KT, 14KT, 18KT and
24KT gold, all 100% IGI Certified and BIS Hallmarked. The company also provides
90% Buyback and 95% Exchange on diamond jewellery, including making charges.

KISNA
Diamond & Gold Jewellery’s online platform is a curated space where
elegance meets convenience. As your trusted online brand, we offer a seamless
shopping experience, featuring latest diamond and gold jewellery designs.
Explore timeless sophistication with KISNA, your ultimate destination for
authentic and stylish pieces on https://www.kisna.com/.