National,
13 March 2026 : De Beers Group, the world’s leading diamond
company, today announced its association with Indian cricketer Abhishek Sharma
to celebrate natural diamonds in India, bringing together two forces defined by
character, authenticity and enduring excellence.

Abhishek
Sharma has emerged as one of the most exciting voices in Indian cricket, known
for his fearless style of play and strong personal identity. His journey
reflects the “inner fire” and authenticity that De Beers celebrates in every
natural diamond. Through challenges and triumphs alike, Abhishek has
demonstrated a universal truth: while form may fluctuate, true class endures.

Today,
he stands as an inspiration for millions of young dreamers, proving that
resilience and belief can shape extraordinary success. Known for standing out
both on and off the field, Abhishek reflects qualities that lie at the heart of
natural diamonds: authenticity, strength and inner brilliance.

Beyond
the field, Abhishek’s personal style is equally distinctive. Often seen wearing
natural diamonds, they form an integral part of his identity. For the
cricketer, diamonds are not reserved only for celebrations but represent
personal expression and the journey behind every achievement.

Speaking
on the association, Abhishek Sharma said, “I’m looking forward to
partnering with De Beers as they share my passion for the timeless elegance of
natural diamonds. I’ve always been drawn to diamonds for their understated
sophistication and the unique story each one tells. This collaboration feels like
a natural fit, and I’m excited to create something special together while
celebrating the meaning and legacy of natural diamonds.”

Commenting
on the announcement, Ms. Toranj Mehta, Vice President, Marketing, De Beers
India, said, “Abhishek embodies the character of natural
diamonds through his confidence, authenticity, and clarity of self. He does not
just wear diamonds. He reflects what they stand for: rarity, resilience, and
inner fire. At De Beers Group, we focus on the emotional meaning diamonds hold,
and Abhishek’s choice to wear them during important moments of his career makes
this a powerful and contemporary narrative. We are thrilled to celebrate this
moment for Indian cricket with him.”

India
continues to be a market where diamonds are deeply connected with personal
success and moments of pride. By collaborating with a personality who naturally
reflects the spirit of the category, De Beers Group strengthens its cultural
presence, reinforcing natural diamonds as the ultimate expression of individuality
and achievement.

About
De Beers Group

Established
in 1888, De Beers Group is the world’s leading diamond company with expertise
in the exploration, mining, marketing and retailing of diamonds. Together with
its joint venture partners, De Beers Group employs more than 20,000 people
across the diamond pipeline and is the world’s largest diamond producer by
value, with diamond mining operations in Botswana, Canada, Namibia and South
Africa. Innovation sits at the heart of De Beers Group’s strategy as it
develops a portfolio of offers that span the diamond value chain, including its
jewellery houses, De Beers Jewellers and Forevermark, and other pioneering
solutions such as diamond sourcing and traceability initiatives Tracr and
GemFair. De Beers Group also provides leading services and technology to the
diamond industry in the form of education and laboratory services and a wide
range of diamond sorting, detection and classification technology services. De
Beers Group is committed to ‘Building Forever,’ a
holistic and integrated approach for creating a better future – where safety,
human rights and ethical integrity continue to be paramount; where communities
thrive and the environment is protected; and where there are equal
opportunities for all. De Beers Group is a member of the Anglo American plc
group. For further information, visit www.debeersgroup.com