Bengaluru,
March 5, 2026 : The B2B World Summit & Awards
India’s first and largest platform dedicated exclusively to B2B marketing
leaders, is set to take place on March 20, 2026 at The Chancery
Pavilion, Bengaluru with successfully continuing its 3rd Annual edition.

This year, the event will bring together 40+ leading B2B CMOs
and marketing heads and an audience of 300+ senior marketing decision-makers,
founders and growth leaders across enterprise, SaaS, technology, manufacturing,
and services sectors. The agenda reflects the realities of today’s business landscape:
revenue accountability, AI adoption, go-to-market (GTM) strategy, brand
building and demand generation excellence. The discussions are designed to move
beyond theory and focus on practical execution and measurable business
outcomes.

A major highlight of the 2026 edition will be the launch of
Marketing SquareUp, positioned as India’s first data-backed B2B
marketing study, powered by insights from 325+ CMOs across India.

The report presents a comprehensive and data-backed perspective on:

●       
The
evolving role of marketing in revenue growth & AI adoption and ROI in B2B
marketing

●       
GTM
priorities and investment shifts & Marketing’s increasing boardroom
accountability

●       
The
future direction of B2B brand and demand strategy

The summit will also host the B2B Marketing Awards, recognising
excellence across 25+ categories including demand generation, GTM innovation,
product marketing, brand excellence, martech, AI adoption, revenue marketing
and leadership. Judged by an eminent panel of senior marketing leaders, the awards
celebrate measurable business impact and strategic innovation.

“B2B marketing in India has entered a defining
decade, evolving from a support function into a true growth engine. Through the
3rd Annual B2B World Summit and Marketing SquareUp, powered by insights from
325+ CMOs, we aim to deliver data-based clarity on AI impact, investment
shifts, marketing expanding revenue leadership role.”  said
RP Singh, Chairperson of the B2B World Summit & Awards.

The 2026 edition is supported by ecosystem partners Kreativ Street
and Semrush as AI Visibility Partner, along with BrandStory Digital,
RefractOne and BizVin, collectively working to strengthen
collaboration, insights-sharing and innovation within India’s B2B marketing
ecosystem.

About
B2B World Summit

The B2B World Summit is India’s largest
& most prestigious B2B marketing event. Dedicated to empowering marketers
with the knowledge, tools and connections they need to thrive in an
ever-evolving industry.