Enabling quicker fulfilment, better stock
availability, and connected operations across offline and online channels.

17^th Feburary 2025, Bengaluru :
Bizom, route-to-market platform for over 750+
consumer goods companies, has announced a strategic partnership with Blinkit,
India’s leading quick commerce platform. The partnership aims to help brands
improve fulfilment speed and reduce stock-outs.

Through this integration, brands can
significantly reduce time to fulfilment by enabling faster, more accurate stock
movement across quick commerce. This allows brands to widen their market
presence and reach new consumer cohorts without creating separate supply chains
or processes.

A key benefit of the collaboration is a single
source of truth for inventory and sales visibility. Brands gain unified
insights across channels, helping leadership teams make faster and more
confident decisions. This shared view improves planning, replenishment, and
overall execution.

“This partnership marks an important step
towards building future-ready route-to-market models, where speed, visibility,
and reach are critical to sustained growth,” says Lalit Bhise, Co-founder & CEO,
Bizom

By bringing together distribution and
rapid fulfilment capabilities, Bizom and Blinkit are helping consumer brands
operate with greater speed, accuracy, and scale.

“This Partnership shall be critical for
expanding our EDI scale to more brands and harnessing the goodness on inbound
supply chain efficiencies. Bizom’s team will also be end to end supporting the
brands onboarding for the EDI implementation which is commendable,” quotes Blinkit.

About Bizom:

Bizom is a leading route-to-market
platform for CPG brands enabling 250K+ salesforce, 300K+ channel partners, and
8M+ retailers through real-time visibility, automation, and actionable
intelligence.

About Blinkit:

Blinkit is India’s last-minute app, is
the largest quick commerce platform delivering groceries and essentials.